The $10 Million Method

From your first sale to your first million.

Stop Guessing. Start Closing. Build the Career You Deserve.

The complete four-part sales training system developed by Murray Bernstein — a $10 million-a-year closer with over $200 million in lifetime sales.

Real-world training from a real-world closer.

Why it works

What separates an average salesperson from someone consistently closing millions of dollars in business?

What Makes the Difference

It's not luck.

It's not having the gift of gab.

And it's not memorizing another high-pressure sales script.

It's having a
system.

Introducing

The $10 Million Method

The complete four-part sales training system developed by Murray Bernstein — a $10 million-a-year closer with over $200 million in lifetime sales.

Whether you're preparing for your first sales appointment, struggling to take your career to the next level, or already closing millions and hungry for more, this program is designed to help you master the skills that separate average salespeople from exceptional closers.

Four Essential Disciplines.One Powerful Method.Unlimited Potential.

Real-World Sales Experience
Real-World Training from a Real-World Closer

Don't just learn sales. Learn from someone who has mastered them.

$10M+ In Annual Personal Sales

Murray isn't teaching sales from the sidelines. He's an active closer who practices the very techniques he teaches.

$200M+ In Lifetime Sales

Decades of experience understanding customers, overcoming objections, building trust, and earning the sale.

$6M+ Annual Sales Achieved by Reps He's Coached

Murray has helped numerous sales professionals develop the skills to reach more than $6 million in annual production.

Sound familiar?

You don't have a lead problem. You might have a sales process problem.

Think about your last few appointments. You showed up prepared. You explained your product. You demonstrated the benefits. You answered every question.

The customer seemed interested. Then came those familiar words:

"We need to think about it."

"Your price is too high."

"We're getting a few more estimates."

"We need to talk it over."

"Now just isn't the right time."

And just like that, another opportunity walked away. What went wrong?

Maybe nothing was wrong with your product. Maybe your price was competitive. Maybe the customer genuinely needed what you were offering. But somewhere between the introduction and the close, something was missing.

The most successful salespeople understand something that average salespeople often overlook:

The $10 Million Method — Sales Philosophy
The Art of Closing

The sale isn't won when you ask for the order. It's earned during everything that happens before it.

01 / 04

Mindset

Determines how you approach the customer.

02 / 04

Discovery

Determines how well you understand their needs.

03 / 04

Presentation

Determines whether they recognize the value.

04 / 04

Close

Determines whether that understanding becomes a decision.

That's the foundation of The $10 Million Method.

One method. Four disciplines.

A completely different approach to sales.

A complete process

The four disciplines work together.

Most sales training focuses on one piece of the puzzle: a better opening, a stronger script, a clever objection handler, a new closing technique.

But sales isn’t a collection of disconnected tricks. It’s a complete process.

01
02
03
04

Mindset

gives you

the confidence to lead.

Discovery

gives you

the understanding to connect.

Presentation

gives you

the ability to communicate value.

Close

gives you

the skills to turn opportunity into commitment.

When you master all four, you stop relying on luck and start developing a repeatable approach to sales.

This is The $10 Million Method.

Think about it

How much is another year of missed opportunities costing you?

Think about the opportunities you’ve already had.

The homeowners who loved your presentation but never called back.

The prospects who told you your price was too high.

The appointments where you walked out thinking, “I should have closed that one.”

Now imagine

Approaching those same opportunities with greater confidence, better questions, a more compelling presentation, and a stronger understanding of how to earn the decision.

What could that mean for…

Your commissions?

Your career?

Your family’s financial future?

You don’t need to become a completely different person to become a better salesperson. You need to become a more skilled version of yourself.

That’s what The $10 Million Method is designed to help you accomplish.

Meet your instructor

Murray Bernstein

The $10 Million-a-Year Closer Who Was Once Told to Quit Sales.

Where he started

Murray Bernstein wasn’t born into wealth. He didn’t graduate from a prestigious business school. And he certainly didn’t begin his career as a natural salesperson.

He grew up in a blue-collar Philadelphia family, expecting to take over his family’s neighborhood grocery store. When the store closed after 75 years in business, Murray was left without a job and without a clear direction.

The setback

An advertisement for home improvement sales promising “No experience needed” changed everything. But after weeks of struggling to close deals, the owner of the company gave Murray some devastating advice: “Get out of sales.”

The turning point

Murray refused to give up. During one final opportunity to prove himself, he discovered the principle that would change his career forever:

Stop Selling. Start Solving.

Instead of delivering another memorized sales pitch, he asked questions. He listened. He uncovered what the homeowners truly wanted. And he earned the sale.

The result

That experience became the foundation of a career that would produce more than $200 million in personal sales. Today, Murray is a $10 million-a-year closer who has coached numerous other sales professionals to reach more than $6 million in annual production.

Now, for you

And now he’s sharing the four fundamental disciplines that helped make it possible.

  • Not theories.
  • Not motivational speeches.
  • Real-world sales knowledge built through decades of experience.

Who is it for?

Who is The $10 Million Method for?

Image

Start Strong. Build the Right Foundation.

Never sold before? Perfect. Learn the principles of effective selling before developing habits that

may hold you back.

Image

Stop Wondering Why You’re Not Closing.

If you’re getting appointments but aren’t converting enough of them into sales, learn how to strengthen each stage of your process.

Image

Break Through Your Next Plateau.

Already producing strong numbers? Refine your techniques, improve consistency, and develop the skills to pursue the next level.

Image

Build a Team That Understands How to Sell.

Give your sales professionals a consistent framework for building trust, understanding customers, communicating value, and closing more effectively.

Created with particular focus on home improvement and in-home sales, where trust, professionalism, and customer relationships make the difference.

This is about your future

This is bigger than your next commission check.

Imagine

Imagine the freedom that comes from knowing you possess a skill that can create opportunities wherever your career takes you. The ability to provide more for your family. To pursue bigger financial goals. To stop placing limitations on what you believe you’re capable of achieving.

Murray’s story

Murray Bernstein has experienced that transformation firsthand. He went from a young man with no college degree, no career direction, and an uncertain financial future to one of the industry’s high-performing closers. And he believes that others deserve the opportunity to develop the same valuable skills.

Because your past doesn’t have to define your earning potential.

Not having a

college degree

shouldn’t stop you.

Starting with

no experience

shouldn’t stop you.

Struggling in your

first sales role

shouldn’t stop you.

The question isn’t whether you were born knowing how to sell.The question is whether you’re willing to learn.

Ready?

Ready to change the way you sell?

From Your First Sale to Your First Million.

From Your First Sale to Your First Million.

Your complete four-part sales training system

01

Mindset

Think Like a Million-Dollar Closer

02

Discovery

Find the Real Reason They Buy

03

Presentation

Make the Value Undeniable

04

Close

Turn Confidence Into Commitment

Your investment

$999

An investment in developing a skill that can serve you throughout your career.

Learn the system. Put in the work. Pursue your potential.

Developed by Murray Bernstein, a $10 million-a-year home improvement closer with over $200 million in lifetime sales.

Frequently asked questions

Straight answers.

Do I need sales experience to take this course?

Not at all. The $10 Million Method is designed to build the four essential disciplines of selling, making it relevant for beginners as well as experienced sales professionals.

Is this specifically for home improvement sales?

The program is grounded in Murray's extensive experience in home improvement and in-home sales, including roofing, siding, windows, and other home services. Many of its core principles — understanding customers, presenting value, and earning commitment — are applicable across other sales environments.

What makes this different from other sales courses?

The $10 Million Method is built around Murray's real-world experience as an active $10 million-a-year closer. Rather than focusing exclusively on scripts or closing techniques, the program addresses the entire sales process through four connected disciplines.

Will this help me handle price objections?

Price objections are an important part of the Close module. But the program also teaches how stronger discovery and presentation skills can help customers better understand value before price becomes the primary focus.

Is this only for salespeople who want to make $1 million?

No. Whether you're working toward your first sale, your first $100,000 in earnings, or a much larger financial goal, the training focuses on developing the skills and habits needed to pursue higher performance. Individual earnings and sales results depend on many factors and aren't guaranteed.

Can business owners use this to train their sales teams?

Yes. The four-discipline framework provides a common approach to the sales process that managers can reinforce through training and coaching.

You don’t need to be born a million-dollar closer. You need to learn to think like one.

You can keep approaching sales the way you always have, hoping the next lead is better, the next homeowner is easier, or next month is the breakthrough.

Or you can decide to invest in your skills. The $10 Million Method takes you from your first sale to your first million in four disciplines.

Think

Build the confidence top closers work from.

Discover

Understand your customers on a deeper level.

Present

Communicate your value so it’s clear and worth paying for.

Close

Master the art of earning the sale.

Yes, I’m ready. Enroll now
Your first saleYour first million

By Murray Bernstein, Founder, Strive 4 SalesSales and earnings figures reflect Murray Bernstein’s and the referenced trainees’ reported results and are not typical or guaranteed outcomes. Individual results depend on experience, effort, market conditions, opportunities, and other factors.

STOP SELLING. START SOLVING. START CLOSING.

Real-world sales training for real-world sales professionals.

Copyrights 2026 | STRIVE4™ | Terms & Conditions