About Murray & Strive 4 Sales
He was told to quit sales. Today, he’s sold over $200 million.
From a Philadelphia corner grocery store to a $10 million-a-year closer — living proof that where you start doesn’t have to determine where you finish.
Murray Bernstein · $100M+ in lifetime sales
$10M+
Annual Personal Sales
Still closing. Still winning.
$200M+
Lifetime Sales
Real-world experience
$6M+
Annual Sales by Coached Reps
Teaching others to win
Freedom
Financial Freedom
The ultimate goal
Why Strive 4 Sales exists
Financial freedom shouldn’t be reserved for the right degrees, connections or opportunities.
Financial freedom shouldn’t be reserved for the right degrees, connections or opportunities.
Sometimes all it takes is the right mindset, the right skills, and someone willing to show you the way. That’s exactly why Murray Bernstein created Strive 4 Sales.
A closer who still closes.
A Closer Who Still Closes
Murray doesn't just teach sales. He lives it, practicing the same techniques and strategies he teaches.
Experience You Can't Learn From a Textbook
Thousands of real conversations, countless objections overcome, and decades learning what makes customers say yes.
Success Beyond His Own Numbers
Reps he's coached have exceeded $6 million in annual sales — proof the principles can be replicated.
His Greatest Goal Is Helping You Reach Yours
To help you build the skills, confidence and earning potential for a better future for you and your family.
The story behind Strive 4 Sales
The story behind Strive 4 Sales
From the family grocery store to an uncertain future.
From the family grocery store to an uncertain future.
Murray grew up in a blue-collar Philadelphia family where hard work wasn’t optional. For 75 years, his family’s corner grocery store had been a neighborhood institution, and Murray always assumed he’d take it over.
Then a national supermarket opened down the street. Unable to compete, the store closed. Suddenly he had no job, no income and no plan — just a high school diploma and a lifetime of grocery experience.
Until one classified ad caught his attention:
“Join our home improvement sales team. No experience needed.”
Those three words — No experience needed — would change the course of his life.
The salesman who was told to quit.
The salesman who was told to quit.
For 30 days Murray studied the sales curriculum, memorized every script and rehearsed until he knew them by heart. In training, he was outstanding. In the real world, he was failing. Homeowners listened and complimented the products — but they weren’t buying.
After four frustrating weeks, the owner called him into his office. Murray hoped for expert advice. Instead:
“Murray, I like you. You’re a hardworking guy. But my advice? Get out of sales.”
For most people, that would have been the end. For Murray, it was just the beginning.
One last appointment. One life-changing discovery.
One last appointment. One life-changing discovery.
He convinced the owner to give him one final appointment. On the way, he rehearsed his window presentation over and over. But when he arrived, the homeowners didn’t want windows. They wanted siding — and Murray knew almost nothing about it.
With no memorized pitch to lean on, he did something different. He stopped talking, and started asking questions:
Why did they want new siding?
Why did they want new siding?
What frustrated them about their current home?
What frustrated them about their current home?
What mattered most to them?
What mattered most to them?
What were they hoping their investment would accomplish?
What were they hoping their investment would accomplish?
The more he listened, the more they opened up. He began to understand what they really wanted — not just siding, but a solution to their problems. He closed the sale.
The principle that changed everything
Stop selling. Start solving.
Stop selling. Start solving.
That single appointment became the foundation of Murray’s entire philosophy. Customers don’t want to be pressured. They want to be heard and understood, and to trust that the person across from them cares about helping them choose well.
The most successful salespeople aren’t necessarily the best talkers. They’re the best listeners, the best problem-solvers, and the best at building trust.
Murray rebuilt his approach around understanding people instead of presenting products. His results exploded. Within months he was breaking company sales records, and the same owner who told him to quit promoted him to sales manager.
What began as one desperate opportunity became a career of more than $200 million in lifetime sales.
Why Murray created Strive 4 Sales
Because everyone deserves an opportunity to succeed.
Because everyone deserves an opportunity to succeed.
Murray never forgot what it felt like to have no income, no direction, and someone telling him he wasn’t good enough. He also never forgot the opportunities that opened up once he learned how to sell.
Sales gave him something more valuable than a paycheck: control over his future. Now he wants to help others discover the same.
No empty motivational speeches. No theories from people who’ve never done it. Just real sales education from someone who’s been in your shoes.
Strive 4 Sales focuses on the skills that matter most:
Understanding what truly motivates customers to buy
Understanding what truly motivates customers to buy
Building authentic relationships and earning trust
Building authentic relationships and earning trust
Overcoming objections without high-pressure tactics
Overcoming objections without high-pressure tactics
Mastering the mindset of a successful closer
Mastering the mindset of a successful closer
Increasing your sales, confidence and long-term earning potential
Increasing your sales, confidence and long-term earning potential
More than sales
A path to financial freedom.
A path to financial freedom.
Learning to sell is one of the most powerful skills a person can develop. You don’t need a college degree, wealth or a perfect background.
Determination
Discipline
Willingness to learn
Ability to connect
Murray started with nothing more than those qualities. Strive 4 Sales isn’t just about closing more deals — it’s about creating more opportunities, providing a better life for your family, and building a future where your potential is no longer dictated by your past.
Your future is worth striving for.
Your future is worth striving for.
You don’t need to be born a great salesperson. You just need to learn how to become one. Murray Bernstein has spent his career proving what’s possible. Now it’s your turn.
“I wasn’t born a salesperson. I became one. And I can teach you how to do the same.”
STOP SELLING. START SOLVING. START CLOSING.
Real-world sales training for real-world sales professionals.
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